Amra to move into radio sales

Mediaserve moved a step closer to its goal of becoming the leading regional multimedia sales specialist this week after opting for a stake in Manchester-based Sales & Marketing Service (S&MS).

The company, which owns Amra, the largest regional newspaper sales house, confirms it is taking a controlling interest in S&MS, which handles regional sales on behalf of Independent Radio Sales.

S&MS’ clients include Atlantic 252, London Radio and the East Anglian Radio group. It also works on behalf of magazines such as Radio Times and Time.

S&MS’ declared billings amount to more than 2.5m.

The purchase is part of Media-serve’s long-term plan to develop its business laterally and become a regional, multimedia sales representative, says Mike McCormack, chief executive of Mediaserve and Amra.

“Advertisers are increasingly looking at the performance of their products regionally and we want to be there offering a cross-media mix,” he says.

S&MS was launched five years ago by former CIA Media Solutions media group head Sandra Pressman. The company needed “the additional resources and support of a larger organisation to reach its full potential and continue to attract blue-chip clients”, she says.

Pressman becomes managing director of S&MS, which will continue to operate under its own name and report to a management board headed by McCormack.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here