Libération, the French daily national newspaper, has welcomed a new managing director, Pierre-Jean Bozo, as it seeks to return to profit in 1996.

Libération, the French daily national newspaper, has welcomed a new managing director, Pierre-Jean Bozo, as it seeks to return to profit in 1996. The title has recently been losing about FF5m ($1m) a month and is likely to end 1995 with net losses above its FF 75m forecast.

Lufthansa has appointed Ogilvy & Mather Frankfurt to handle advertising for its interior flights. Jung von Matt Hamburg also pitched.

Synergie has beaten competition from Saatchi & Saatchi and Young & Rubicam to win the Planète Coeur account in France. Synergie will publicise a three-month fundraising drive by Planète Coeur, a non-profit organisation, to finance the work of associations, centres and clubs run by Unesco.

Poster specialist the Portland Group has launched a premium pre-selected campaign for the Central European region, which it says will give advertisers access to the best sites available.

French bank CCF has chosen Callegari Berville, Publicis Conseil and a division of DDB to contest a final creative pitch.

Italy’s Barbella Gagliardi Saffirio is to handle the international advertising launch of Fiat’s forthcoming Bravo and Brava models. BGS beat Leo Burnett and D’Arcy Masius Benton & Bowles to the task.

Springer & Jacoby, Hamburg is favourite to pick up the DM10m ($7m) Fisherman’s Friend confectionery account in Germany.

French agency Amazonie has netted FF15m ($3m) in new business in recent weeks after winning four new accounts: Finnair, the Finnish airline; mail- order company Françoise Saget; the 72-strong Virage auto service chain, and Roca, a Spanish manufacturer of sanitary installations.

The task of launching the AOL online network, a joint-venture between Bertelsmann and America Online, has been awarded to Grey Dsseldorf.

Guerlain, the Paris cosmetics and perfume company, has asked the four agencies on its worldwide creative roster to develop a brand corporate strategy to help co-ordinate advertising. The account is not being withdrawn worldwide from J Walter Thompson as previously reported (MW September 22).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here