Briefs

Libération, the French daily national newspaper, has welcomed a new managing director, Pierre-Jean Bozo, as it seeks to return to profit in 1996.

Libération, the French daily national newspaper, has welcomed a new managing director, Pierre-Jean Bozo, as it seeks to return to profit in 1996. The title has recently been losing about FF5m ($1m) a month and is likely to end 1995 with net losses above its FF 75m forecast.

Lufthansa has appointed Ogilvy & Mather Frankfurt to handle advertising for its interior flights. Jung von Matt Hamburg also pitched.

Synergie has beaten competition from Saatchi & Saatchi and Young & Rubicam to win the Planète Coeur account in France. Synergie will publicise a three-month fundraising drive by Planète Coeur, a non-profit organisation, to finance the work of associations, centres and clubs run by Unesco.

Poster specialist the Portland Group has launched a premium pre-selected campaign for the Central European region, which it says will give advertisers access to the best sites available.

French bank CCF has chosen Callegari Berville, Publicis Conseil and a division of DDB to contest a final creative pitch.

Italy’s Barbella Gagliardi Saffirio is to handle the international advertising launch of Fiat’s forthcoming Bravo and Brava models. BGS beat Leo Burnett and D’Arcy Masius Benton & Bowles to the task.

Springer & Jacoby, Hamburg is favourite to pick up the DM10m ($7m) Fisherman’s Friend confectionery account in Germany.

French agency Amazonie has netted FF15m ($3m) in new business in recent weeks after winning four new accounts: Finnair, the Finnish airline; mail- order company Françoise Saget; the 72-strong Virage auto service chain, and Roca, a Spanish manufacturer of sanitary installations.

The task of launching the AOL online network, a joint-venture between Bertelsmann and America Online, has been awarded to Grey Dsseldorf.

Guerlain, the Paris cosmetics and perfume company, has asked the four agencies on its worldwide creative roster to develop a brand corporate strategy to help co-ordinate advertising. The account is not being withdrawn worldwide from J Walter Thompson as previously reported (MW September 22).

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