BP is launching a long-term promotion, That’s Entertainment!, with Sony. BP customers can redeem vouchers against a range of Sony products, including its Playstation video console. The annual budget could top 15m. The promotion has been created by Interfocus.
Saatchi & Saatchi and Bates Dorland are braced to renegotiate their contracts with Kingfisher, following the retail giant’s media review.
Bates North America president and chief executive officer Frank Assumma is leaving the agency. He will replace Kenneth Olshan as chairman and chief executive officer at Wells Rich Greene BDDP Communications.
First Direct has dropped Duckworth Finn Grubb Waters from the shortlist for its account, leaving WCRS and Simons Palmer Denton Clemmow & Johnson to fight it out. A decision is expected on October 9.
Provincial Insurance is talking to four undisclosed Manchester-based agencies about its ad account, thought to be worth 1m.
Sutch Webster, the direct marketing consultancy owned by the financially-troubled WMGO Group, is being sold to an unnamed buyer. The Osprey Group and The BLP Partnership are said to be interested.
Advertising Principles, the Leeds-based ad agency, and Oxford-based sales promotion consultancy Marketing Principles have signed a new business partnership. They will act as offices for each other.
Rothmans, the tobacco company, is understood to be talking to BST.BDDP and other agencies about its cigarette business, currently held by Walsh Trott Chick Smith. BST.BDDP refused to comment.
Swallow Hotels is launching a new 500,000 TV campaign this week through Da Costa & Co.
London Tourist Board has developed a public relations campaign, Shopping in London – Be Part of It, to capitalise on the estimated 65 per day spend by UK visitors.
Grey Direct has appointed Jeremy Sankey as planning director. He previously worked at WWAV.
Saatchi & Saatchi and Bates Dorland are bracing themselves to have to renegotiate their contracts with Kingfisher following the retail gaint’s media review. last week.