Eurotunnel puts future of tour arm in question

Le Shuttle Holidays, the tour operator division of Eurotunnel, is understood to be reviewing its status as a separate unit within the company.

Brochures for next year are not being produced.

Le Shuttle Holidays launched its first brochures in December. They covered summer self-catering holidays and continental short-break and ski-drive programmes. At the time, former general manager Philippa Harris (now Le Shuttle’s passenger marketing director) was bullish about the market. She predicted 40,000 holiday sales in the first year. The company is not thought to have come close to this figure.

The market failed to live up to expectations of ten per cent growth this year. Tour operators have suffered as a consequence.

Le Shuttle Holidays is run by an in-house team based at Eurotunnel’s offices in Folkestone. It shares the premises with the 60-strong customer services department that deals with ticket sales for Le Shuttle.

Although Eurotunnel says the future of the Folkestone-based tour operator is “under review”, a spokesman denies it is to be closed or wound down.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here