Pepe in a spin over MTV ban

Pepe Jeans is furious over a decision by MTV not to screen its latest commercial by Leagas Delaney, featuring a teenager being spun inside a tumble dryer.

The company says it spent two months pushing to have the ad screened through MTV, which was only last week fined 15,000 for screening another Pepe Jeans commercial that appeared to condone theft and hinted at youth suicide.

The campaign portrays what Pepe Jeans claims is the latest craze in London laundrettes known as “tumbling”.

“It is based on a true story, these kids do it for a bit of a kick. I think it’s ridiculous that MTV won’t screen it when only ten per cent of their ads are in the UK,” says Pepe spokeswoman Hester Hettinga.

The 60-second ad also features the youth with a bloody nose, a common side-effect of spinning in a dryer, says Hettinga.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here