Some beastly behaviour at BBH

Journalist Peter Chippendale has taken an intense interest in the media. First there was Disaster, the story of the failed News on Sunday, then we had Dished, another tragic story about the demise of British Satellite Broadcasting. Hot on their heels came the Sun-sational story of the UK’s best-selling tabloid, Stick it up Your Punter. Now Chippendale has turned to fiction with his first novel,

Mink – dubbed Animal Farm for the Nineties – but he has not forgotten some of the lessons he learned from his other oeuvres and especially his encounter with Bartle Bogle Hegarty when putting together the Disaster book. For anybody interested, Chippendale recommends Chapter 52, Mission Impossible. “There are great shades of BBH activity in the way the Mink organises its marketing,” claims Chippendale. The Diary will leave the rest to your imagination.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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