TMD Carat holds on to 40m Abbey

TMD Carat has retained the 40m Abbey National media buying and planning account after a three-way pitch, while Zenith Media is tipped to win Abbey National’s General Insurance business.

TMD Carat pitched against Abbott Mead Vick-ers.BBDO and Mediastar in a statutory review headed by Abbey National marketing director Ambrose McGinn.

BMP DDB Needham was invited to pitch for the business but had to withdraw because of a conflict of interest with its Alliance & Leicester business.

Abbey National’s 6m General Insurance division, a joint venture with Commercial Union, is understood to have appointed Zenith on a project basis for two months. Zenith will help the start-up operation prepare a media strategy before it receives pitches from a shortlist that will include Zenith as well as BBJ Media Services and its sister agency TMD Carat.

TMD Carat is tipped to win the centralised News International media buying account this week. The business is presently split between it and the Media Factor. Pitches by the two incumbents, Mediastar and BMP, took place last Monday.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here