Expert View
Marketing WeekBass Brewers director of brands Leslie Fitzell Gives his views on the sector
Bass Brewers director of brands Leslie Fitzell Gives his views on the sector
The European premiere of Dead at 21, a twentysomething drama series produced by MTV starting on Bravo from October 13, is to be sponsored by Scottish Courage brand Foster’s Ice. It is one of two new sponsorship deals struck by the channel’s parent, United Artists Programming. UAP is placing a new emphasis on developing closer […]
The Advertising Standards Authority has banned a poster advertisement for national commercial radio station Atlantic 252 after receiving more than 20 complaints. The poster depicts a stereo radio with two round, enlarged speakers above the copy: “Longwave radio has the biggest hits.” “Schoolboy humour” is how Atlantic 252 commercial director Andy Hawkins describes the advertisement. […]
TMD Carat has retained the 40m Abbey National media buying and planning account after a three-way pitch, while Zenith Media is tipped to win Abbey National’s General Insurance business. TMD Carat pitched against Abbott Mead Vick-ers.BBDO and Mediastar in a statutory review headed by Abbey National marketing director Ambrose McGinn. BMP DDB Needham was invited […]
Tarzan may well beat his chest over the red tape being forced upon us, but it looks as if petty officialdom is here to stay
Asda is taking on the Government with the launch of a campaign to have Value Added Tax removed from sanpro products such as tampons and sanitary towels. The chain will run a one-month promotion on the products at VAT-free prices starting from October 6. The promotion will be supported by point-of-sale material, advertising in stores […]
Asda trading director Tony Campbell has launched a scathing attack on the effectiveness of supermarket chains’ customer loyalty cards, fuelling speculation that Asda could halt its own card trials. The chain is running loyalty card schemes in 16 stores with two versions available. But Campbell, speaking at the Marketing Society last week, said he doubted […]
A weather channel, horse racing channel and a new business and finance channel have joined the list of cable-exclusive services launching shortly in the UK. Cable sources confirm that Bloomberg Information Television’s The Racing Channel, backed by SIS – the company that transmits live racing coverage to Britain’s bookmakers – and The Weather Channel, backed […]
Filofax is considering appointing an advertising agency this autumn for its first above-the-line campaign. The push will launch a new range of personal organisers and mark the company’s 75th anniversary next year. Filofax’s marketing department has recently undergone a restructure. Newly appointed marketing controller Jill Pinnington says the planned 1m campaign, to be launched in […]
From a cherubic “Putti” designed by Vivienne Westwood to an Eastertide “Eggsdream”, Swatch launches more than 150 watch designs each year. The company – conceived by Swiss watch giant SMH in 1983 – manufactures 15 to 17 million watches a year. At the heart of this success story is its unique approach to direct marketing. […]
Airtours Holidays has split its sales and marketing roles at board level as part of a company-wide restructure. The move follows a swathe of redundancies. Marketing director Richard Carrick will no longer be responsible for sales. The UK’s number-two tour operator says he will remain on the board of six with the title director of […]
Boots has suspended publication of its magazine while it considers its future
As the technology revolution gathers pace and the ‘virtual agency’ becomes a reality, human concerns must not be sacrificed on the altar of progress. John Shannon reports
Mediaserve moved a step closer to its goal of becoming the leading regional multimedia sales specialist this week after opting for a stake in Manchester-based Sales & Marketing Service (S&MS). The company, which owns Amra, the largest regional newspaper sales house, confirms it is taking a controlling interest in S&MS, which handles regional sales on […]
Maiden Outdoor has retained British Transport Advertising’s senior management as part of a restructuring move following their merger. Maiden Group will comprise a roadside division headed by present group joint managing director Francis Goodwin, a transport division headed by Roger Fernley, former BTA managing director, and an operations division headed by Maiden’s other joint managing […]