Pepe Jeans is furious over a decision by MTV not to screen its latest commercial by Leagas Delaney, featuring a teenager being spun inside a tumble dryer. The company says it spent two months pushing to have the ad screened through MTV, which was only last week fined 15,000 for screening another Pepe Jeans commercial […]
Gone are the bad old days of junk mail.” That statement by Bill Portlock, planning director at WWAV Rapp Collins, is echoed across the below-the-line industry. But it sometimes seems at odds with the facts, especially those showing that direct mail volumes continue to soar. According to the latest figures from the Direct Mail Information […]
Mark Gault, managing director of McCann-Erickson, is understood to be leaving his post to take on a European role within the company. Gault was made managing director of the London agency after it was merged with HK McCann in August 1994, in a move which is said to have surprised some senior staff within the […]
The direct marketing industry faces an uphill struggle in finding the right people. Even now, the aftermath of the recession is hampering the search for staff with two to three years experience. As Jo-Anne Walker finds out, many believe the
Mediaserve moved a step closer to its goal of becoming the leading regional multimedia sales specialist this week after opting for a stake in Manchester-based Sales & Marketing Service (S&MS). The company, which owns Amra, the largest regional newspaper sales house, confirms it is taking a controlling interest in S&MS, which handles regional sales on […]
Maiden Outdoor has retained British Transport Advertising’s senior management as part of a restructuring move following their merger. Maiden Group will comprise a roadside division headed by present group joint managing director Francis Goodwin, a transport division headed by Roger Fernley, former BTA managing director, and an operations division headed by Maiden’s other joint managing […]
Pepe Jeans is furious over a decision by MTV not to screen its latest commercial by Leagas Delaney, featuring a teenager being spun inside a tumble dryer. The company says it spent two months pushing to have the ad screened through MTV, which was only last week fined 15,000 for screening another Pepe Jeans commercial […]
Gone are the bad old days of junk mail.” That statement by Bill Portlock, planning director at WWAV Rapp Collins, is echoed across the below-the-line industry. But it sometimes seems at odds with the facts, especially those showing that direct mail volumes continue to soar. According to the latest figures from the Direct Mail Information […]
United Biscuits has appointed Leo Burnett to handle its 18m centralised media buying and planning account. Burnett, incumbent agency on the 4m (Register-MEAL) McVitie’s business, pitched against BMP DDB Needham, Zenith Media and Optimedia, the incumbent on the 6.5m KP account. UB’s two other roster agencies, MediaCom and John Ayling & Associates, dropped out of […]
Sainsbury-owned DIY retailer Homebase is losing its marketing director, Andrew Molle, who is leaving to join opticians chain Specsavers in a similar role. Molle leaves this week, and takes up the 120,000 a year position of marketing director in two weeks’ time. The opticians group, with an advertising budget of 7m, has been without a […]
Clubcard, Tesco claims, has been a success. Rivals have not rushed to follow suit and remain unconvinced.
United Biscuits has appointed Leo Burnett to handle its 18m centralised media buying and planning account. Burnett, incumbent agency on the 4m (Register-MEAL) McVitie’s business, pitched against BMP DDB Needham, Zenith Media and Optimedia, the incumbent on the 6.5m KP account. UB’s two other roster agencies, MediaCom and John Ayling & Associates, dropped out of […]
Electronics giant Amstrad launches a new division dedicated to beauty care called Ultima this week, selling face creams and a facial toning system. Plans for the new division were revealed exclusively in Marketing Week (July 7). At a press conference tomorrow (Thursday) Amstrad founder Alan Sugar will demonstrate the Ultima Face Care System and show […]
Le Shuttle Holidays, the tour operator division of Eurotunnel, is understood to be reviewing its status as a separate unit within the company. Brochures for next year are not being produced. Le Shuttle Holidays launched its first brochures in December. They covered summer self-catering holidays and continental short-break and ski-drive programmes. At the time, former […]
Bob Bayley, former chairman and chief executive of the GGT-owned Option One Group who left suddenly last week, has denied rumours that he was fired after clashing with GGT over the company’s future. Sources suggest GGT has been unhappy with the performance of below-the-line business Option One for about 18 months. GGT is said to […]