Up For Adoption
Marketing WeekWith corporate funding of worthy causes in decline, charities are having to compete for sponsorship deals. Jo
With corporate funding of worthy causes in decline, charities are having to compete for sponsorship deals. Jo
I was most disappointed – and extremely surprised – to read your article “Schools pan Sainsbury’s scheme” (MW September 22) commenting on the Sainsbury’s Schoolbags promotion. The view expressed by William Anderson (who, as far as we know, has never made any comment about the scheme to us) of the Schools Consortium appears to be […]
Broadcasters are rubbishing the Heritage Secretary’s proposals for granting DTT licenses. Can Mrs Bottomley rescue the situation? asks Torin Douglas
Accountancy firm BDO Stoy Hayward has appointed integrated marketing communications consultancy Aspen Business Communications to manage a lead-generation programme following a three-way pitch. The Business Database from Yellow Pages now includes more business locations, increasing records to 1.7 million. Hooton Schofield and the production services division of The Computing Group have merged to create The […]
As the public becomes increasingly design literate, packaging design needs to talk to potential customers. Even in ‘difficult’ product categories such as sanpro and condoms, packs are no longer afraid to declare their contents.
American Home Products (AHP) is understood to have handed its estimated 10m to 15m account for the pan-European launch of a new range of vitamins to Publicis. The range of vitamin supplements includes the US market leader Centrum. The appointment follows a review which also included Grey and Young & Rubicam’s healthcare subsidiary, Sudler & […]
Kingfisher is reviewing its 70m media-buying account for its B&Q, Comet, Woolworths, Superdrug and Staples retailers. It will decide today (Wednesday) on a pitch list, but Mediastar, TMD Carat and incumbent Zenith are likely to be included. CIA Medianetwork has also been connected with the account. It is understood Mediastar has been trying to talk […]
The electricity markets demand a better quality of regulatory service, so why has Ian Lang been allowed to act so inconsistently? George Pitcher investigates
A new education voucher scheme created by Sainsbury’s has been slammed as exploitative. Some schools are boycotting the scheme claiming it is labour intensive and of no educational value. The School Bags scheme was launched three weeks ago with the supermarket chain claiming it would contribute 7m to the school education system. Customers re-using carrier […]
The globalisation of brands is more than just a name-swopping exercise – it helps products to bestow more consistent values. The danger comes when the quest for tidiness defies business logic.
Former Saatchi & Saatchi creative director Alex Donald wants to make a comeback. He left the agency in 1989 but now believes it is time to return, but to the other side of the camera.
Martin Loat
Having survived two world wars and 150 years of competition, R Whites lemonade is facing its most serious test yet in the form of own-label competition
The future of the Total Home Entertainment (THE) account at J Walter Thompson Manchester is hanging in the balance following a series of acrimonious exchanges between THE and the agency’s London offices. The confusion over the account’s future follows JWT London’s resignation of the Nintendo UK account last week (MW September 15) which is controlled […]
Somerfield is embarking on the biggest campaign of its 18-month life in a bid to attract younger, more affluent consumers. In many ways, it is a relaunch of the supermarket chain and an implicit admission that the name change from Gateway in May 1994 has failed to achieve all its desired aims. The 8m offensive […]