And finally. A big hello to the man in the green Rolls Royce who makes a nightly visit to a certain group of charming young ladies on Sloane Avenue. That comes from all the boys at Leo Burnett at their new offices, whose agency bar offers a wonderful view over the road and who know exactly what you’ve been getting up to.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.