Mller hands entire brief to Team Saatchi
Dairy manufacturer Mller has consolidated its entire 6m UK advertising account into Team Saatchi after dropping its UK launch agency, Alliance.
Team Saatchi will take over the advertising for all nine Mller brands from January.
Mller managing director Ken Wood says the decision to shift its ad account was partly because the company needed a major agency to handle its international campaigns.
Mller, which claims to hold 24 per cent of the yogurt market, has used Alliance since its UK launch in 1988. However, the brands have slowly been segmented and advertised through different agencies.
Mllerlight was the first account to leave Alliance in 1993 when it was awarded to Laing Henry. After Laing Henry was bought by Saatchi & Saatchi earlier this year, and Jennifer Laing appointed Saatchi chairman, the Mller Fromage Frais brand went to Team Saatchi.
Previous ads have used Joanna Lumley and Naomi Campbell.
