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Samsonite is to launch a range of robust shoes for sale across Europe. The range, which covers 30 models for men and women, appeared for the first time at the recent GDS International Footwear Fair in Dsseldorf.
Du Payrat & Associés has won the FF10m (1.3m) Chevignon clothing account following a three-month pitch involving a number of agencies. Advertising is to run on all major French TV channels and MTV. Du Payrat has also picked up youth cable channel Canal J’s FF3m (400,000) account.
J Walter Thompson has taken a 20 per cent stake in Malmo agency Liberg & Co. JWT’s existing Stockholm operation will be merged with the new agency to form Liberg/Thompson.
Australie has been appointed to handle launch advertising for Pescanova, a Spanish frozen fish brand. First advertising will break at the beginning of 1996.
Much Pharma has moved its Spalt analgesic account out of McCann-Erickson and into Dankenberg-Seifert, Dsseldorf. Media goes to Thomas Koch, also Dsseldorf.
Formule 1, the French hotel chain, is talking to Euro RSCG GBHR, Young & Rubicam, Du Payrat & Associés and a division of McCann-Erickson about its advertising.
Lee, the American jeans company, is mounting a promotional push to coincide with the second edition of the MTV European Music Awards, scheduled to take place between November 23 and 26 at the Zenith Arena, Paris.
Abresch, Montabaur, has beaten off competition from Scholz & Friends, TBWA, Saatchi & Saatchi, Thema and BMZ/FCA to win the DM 10m (4.4m) Stella Musical account in Germany. Stella, which markets shows such as Cats, Starlight Express and Miss Saigon, intends to establish itself as an umbrella brand.
Canal+, the French pay-TV channel, has announced an increase in the number of subscribers and the imminent entry of US cable operator TCI into its shareholding structure. It reported a 34 per cent drop in net group profits for the latest financial year.
The ‘Pelchat amendment’ comes into effect next January, obliging French radio stations to carry 40 per cent French-produced songs or risk being taken off air for 24 hours.
Telekom and the region of Baden-Wurttemberg are to invest DM 40m (17.6m) in a multimedia project, due to go live in Stuttgart at the beginning of the year. Under the scheme, 4,000 households will be offered services such as teleshopping and video on demand.
