RADAR, the Royal Association for Disability and Rehabilitation, is advertising for the first time since it was formed as a national pressure group in 1977. The first in a series of poster advertisements through agency Roose & Partners highlights the charity’s success in campaigning for wheelchair access in taxis.
It will run from this week on poster sites donated by the contractor JC Decaux. RADAR’s head of fund-raising, Jo Coombes, says that the purpose of the ads is to raise awareness of the charity’s work. It is aiming to generate more than 1.6m a year in contributions.