Put off your food by a Gallic symbol

BYLN:

When people are boycotting French wines, protesting outside the embassy and even ditching their early-morning croissants, it’s not a particularly good time to join an agency which is trying to promote French food and drinks in the UK.

Isabelle Bonhomme has just joined marketing agency Sopexa (UK) as product group manager. Her job? To sing the praises of Gallic fresh produce. The Diary tried to contact Bonhomme at Sopexa, but was told that she was in Portugal. None of the other executives were available to comment for a variety of reasons such as sickness and absence.

Maybe they are keeping a low profile until the white heat of France’s nuclear testing – and its fall-out – blows over.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here