BYLN:
BYLN: By David Benady
BYLN: By David Benady
BYLN: By Meg Carter
With help from an ad agency, a brand can reinvent itself. But is it not time for ad agencies themselves to do the same? Charles Stewart Smith is joint managing director of media consultancy Luther Pendragon
Patrick Farrel, marketing director of Daewoo Cars
The middle ground is a no-go area for agencies with long-term ambitions – it is size that pulls in clients. Tom O’Sullivan finds that, when growing time has