Harrods shaken by top departure
Marketing WeekBYLN: By Michele Simpson
BYLN: By Michele Simpson
Oral healthcare sub-brand launched by Sainsbury’s takes on the likes of Colgate and Macleans
BYLN: By Tom O’Sullivan
BYLN: By Michele Simpson
Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal
Accused of complacency and under pressure to boost ratings, ITV has reluctantly accepted the need for a marketing strategy to win and retain viewer loyalty. Marketing Week asked three industry players to give their overview and to offer advice
ITV has managed, at last, to halt the slide of its commercial impact figures. A good movie made all the difference
BYLN: By Pippa Considine
John Hooper, director general of the Incorporated Society of British Advertisers
Taking the same bottle of shampoo into the shower as you would into the stable seems a peculiar selling proposition – unless you’re Roger Dunavant. His repositioning of a product designed for horses has been a galloping success
With help from an ad agency, a brand can reinvent itself. But is it not time for ad agencies themselves to do the same? Charles Stewart Smith is joint managing director of media consultancy Luther Pendragon
Two Way TV, the interactive system that allows viewers to join in with their favourite programmes, is targeting advertisers following a successful trial by drinks giant Allied Domecq. Two Way TV head of marketing Peter Cowie says the company is talking to advertisers about the service, which makes its debut in Birmingham next week in […]
Guy Wesch, a former advertising agency boss, has been charged with murder. Wesch, 61 and unemployed according to the police, was charged at Hendon Magistrates Court on October 2 with murdering Susan McCarthy, 55, at his home in North Finchley
When it comes to television sponsorship, the UK and the US