Butterfield Day Devito Hockney has won the 1m-1.5m Ideal Standard account and aims to produce press work for the bathroom and toilet manufacturer early next year.
The company was formerly with Group X. BDDH was appointed after Ideal Standard asked it to work on a project earlier this year, along with a number of other agencies.
Ideal Standard head of marketing Yvonne Mavin says: “This sort of spend will give us a huge share of the bathroom market.”
BDDH says Ideal Standard has previously focused on manufacturing, but recently decided to put more emphasis on marketing. In March, the company appointed Condor – its first PR agency for four years – to promote the Sottini bathroom range.