BSkyB dishes out Visa cards to subscribers

BSkyB is launching Sky Visa this month through a tie-up with Beneficial Bank. There is no annual fee and an introductory rate of 13.9 per cent APR for Sky subscribers who take up the card.

It is the latest special offer extended by Sky to its 3.25 million direct-to-home subscribers. Others include insurance cover with Guardian Direct involving a 25 cash back offer; and personal loans with Lombard Bank.

Sky Visa is launched in SkyPlus, a new supplement containing special offers to be mailed with the Sky TV Guide to all subscribers each month from November.

Entertainment offers include Christmas gifts from the SkyPlus Music service and discounted tickets through Ticketmaster Entertainment. Subscribers are also being offered the Sky Sports Ultimate Football Guide at a 3 saving on the normal retail price and a specially priced commemorative video of this year’s Ryder Cup.

The offers mark an extension of Sky’s previous deals, which have included up to 15 per cent discount on BT bills, cut-price holidays through Sky Travel Service and a special, reduced cost AA membership.

“These money-saving deals are part of our on-going loyalty programme and have been tailored specifically to appeal to subscribers’ lifestyles and tastes,” says Sky customer marketing director David Thatcher.

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