BSkyB signs interactive football deal

BSkyB is to start broadcasting interactively following a deal with Two Way TV to make its coverage of the FA Carling Premiership interactive.

On-screen interactive effects during football include a game called Actionball and voting for man of the match. The service is part of a deal for BSkyB to manage TWTV’s subscriber management through Sky’s telemarketing facility in Livingstone, Scotland.

TWTV head of sales and marketing Peter Cowie says: “The decision [to appoint BSkyB] was made because it was the best.”

More than 1,500 families have sampled TWTV’s system since its launch in Birmingham last week, Cowie says. Consumers have been invited to a touring roadshow to try out the product. So far, 26 per cent of those who have done so say they are “very likely” to buy the system.

The next stage of launch marketing breaks this week with a mailing to 700,000 Birmingham homes. “We will roll it out in the Central TV region next spring with a national launch by late 1996,” Cowie says.

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