Comet’s ad chief to quit in shake-up

Comet director of communications Len Whitlock, who controlled the Kingfisher subsidiary’s advertising, has resigned and will leave the electrical retailer at the end of January.

Whitlock, who has been with Comet for three years, is not thought to have another job. It is understood that the parting is amicable.

The move comes after a radical shake-up at Comet, which was designed to halt a period of decline: in the year to January, Comet suffered losses of 2m.

In July, Comet demoted its managing director, Brent Wilkinson, to commercial director (MW July 28). Following a series of top-level changes, the position of managing director was abolished.

Former chairman Eddie Styring was brought back to the chain in February after a six-year absence, taking on the role of chairman and chief executive.

It is understood that Styring was primarily responsible for moving the Comet account out of Abbott Mead Vickers.BBDO and into Saatchi & Saatchi in July. Media moved to Zenith, which had just lost the media buying for Comet’s rival, Dixons.

Kingfisher is reviewing its 70m centralised media business, held by Zenith. The portfolio also includes B&Q, Woolworths, Superdrug and Staples.

Whitlock is on the panel which will select from the pitchlist one of the five agencies – Zenith, TMD Carat, CIA Medianetwork, Mediastar and MediaCom.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here