DIGESTS

Wimpey Homes has put its media buying up for review. The 1.5m account, currently with Zenith, is expected to increase to 4m next year.

The Media Centre has placed chairman and chief executive Adrian Birchall in charge of its Dixons account. He is the third person to assume control of the account since TMC won it in April.

The Office of Fair Trading has ruled against an exclusive distribution deal between Disney and BSkyB which resulted in Disney Channel being available only to cable subscribers receiving Sky’s two premium movie channels.

Playboy TV’s launch advertising – including a poster featuring the word “Morgasms” – which launches today (Wednesday) has been criticised by MPs as “distasteful” and “offensive”.

The Observer begins a poster campaign in London this month which will be flyposted by different sections of the newspaper to illustrate how the sections compete.

Premier Radio, the Christian radio station for London, is launching a direct marketing campaign to raise 500,000 for the station. Premier is urging supporters to make regular donations.

Channel 4 has secured Nokia Consumer Electronics as sponsor of its film review programme, Moviewatch. The 500,000 deal was struck by Mediastar…

…Channel 4’s share of light viewers has grown more than any other terrestrial broadcaster, according to the latest viewing data, claims Channel 4.

STV plans to launch a cable TV channel for Scotland in the new year. Flextech, which recently acquired 20 per cent of STV, is controlled by TCI – a substantial investor in TeleWest, which is the largest cable operator in the UK.

Quantum International, the infomercials producer, has appointed Martin Blair chief financial officer.

GWR Group has sold west country radio station Galaxy Radio to Chrysalis Group for 4.1m in cash.

British Airways has appointed Peter Clark, senior media planner at BBJ Media Services, media manager.

CIA Medianetwork’s computer, which contains the presentation for this Thursday’s Kingfisher pitches, has been stolen from the company’s offices. CIA kept a duplicate.

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