‘We screwed up’ over our in-house mag

In reply to Angela Tillcock’s letter (MW October 20) about our pornographic in-house magazine cover I hold my hands in the air and acknowledge we screwed up.

The plan in changing our catalogue from A5 to A4 format was to get away from the “pile it high, sell it cheap” image and give it a lifestyle appeal. Unfortunately, we completely missed the spot and along with Ms Tillcock’s public rebuke I have had about two dozen complaints from understandably aggrieved customers.

I publicly recognise that we got it wrong and ensure all our loyal and future customers that this won’t be repeated. Sorry.

Julian Richer

Chairman

Richer Sounds

London SE1

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here