Wella hires marketing duo to spur reversal of fortunes

German haircare and cosmetics group Wella is planning to add two board-level marketing posts to help reverse its fortunes.

The international company, whose UK brands include Shockwaves, Silvikrin, Vosene and Wella Color, will appoint two marketing specialists, one in retail marketing and one in marketing to hair stylists.

The new changes are part of a management restructure by board chairman Joerg von Craushaar, who took over in September.

The restructure comes as Wella predicts reduced profits for the year, partly because of poor sales in the UK. Analysts say overall sales growth for 1995 will be about five per cent.

Von Craushaar plans to focus on the Wella brand name and the new product development budget.

UK Advertising for Wella is handled by Abbott Mead Vickers.BBDO.

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