Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business.
Fidelity Brokerage is part of US financial services giant Fidelity – the world’s largest investment management group.
BDDH will produce advertising for all the services the brokerage division offers, in particular “execution-only” or direct dealing services. This is when share dealers use the company for its buying and selling services, rather than for advice. The agency’s first task will be to launch a service designed for the execution-only customer. There are over 10 million private UK shareholders and more than 500,000 active investors.
Among the other agencies on the shortlist for the account were Kelly Weedon Shute and D’Arcy Masius Benton & Bowles.
BDDH says the new account will not conflict with its other financial services accounts, the Co-operative Bank and Clerical Medical Investment Group.
It is the agency’s third win in a short period: last week it picked up the Wolverhampton and Dudley Breweries business, worth up to 2m, as well as the Ideal Standard bathrooms account (MW November 3).