Cellnet close to 1m rugby sponsor deal

Cellnet is poised to clinch the 1.2m sponsorship deal with the English Rugby Football Union.

An announcement is being made today (Wednesday) at Twickenham on this season’s chief sponsor for English rugby and the England 21-strong squad.

Cellnet and the RFU would not confirm the deal, but Cellnet says it has been in negotiations with the English Football Union.

RFU commercial manager Karen Levesconte says this season’s deal with a prime sponsor for English rugby was “significantly” more than last year. She says the main sponsor will have exclusive branding for the team, but negotiations are taking place with alternative potential sponsors for other promotional deals.

The new sponsor’s name will not, at this stage, be worn on the England team’s playing jerseys, but will be on the side’s training gear when it clashes with South Africa at Twickenham on November 18.

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