DIGESTS

Director Portfolio has launched a planning tool called Marketing Director, a software-led consultancy programme designed to bridge the gap between existing sales and marketing systems and external marketing consultancy.

Neural Technologies has devised a new database analysis service for marketing, based on neural computing technology. The service, DA Gold, which boasts 90 per cent targeting accuracy, uses “predictive reasoning” techniques to reveal patterns within company databases, uncovering trends and identifying customers, products or services with significant sales potential.

PIC Pilot Software, the decision-support software specialist, has introduced LightShip Sales and Marketing Intelligence Systems (LightShip SMIS), its first major new product since the announcement that the company is to be acquired by Dun & Bradstreet. LightShip SMIS is a set of data access and reporting tools that aim to elicit “business intelligence” rather than meaningless data from a company’s various databases.

Kensington Marketing Systems has launched Project-Base for Windows, a PC-based sales and marketing database system for complex project sales. The software is particularly relevant to the construction industry.

Smallworld Systems, the GIS software specialist, has launched Smallworld View, a modular software tool that gives access to geographical information/sales mapping information to numerous users within an organisation.

CACI Information Services has launched a Windows 95 version of its GIS, InSite. InSite is a data analysis package with a range of marketing datasets including Census and lifestyle data, Acorn, market research and business data.

Merit Direct, the telemarketing bureau has launched a response-handling service for clients advertising on the Internet. While it is already possible to monitor how many visitors have accessed a company’s Internet pages, Merit’s service identifies who those visitors are.

Brann, the direct marketing company, has launched Brann Viper, a data analysis system which provides “spilt-second access” across whole databases containing millions of records, from desktop PCs or laptop computers.

Tracker Software has launched Tracker 2, a new version of its Windows-based contact management software. Features include group appointment viewing and automatic logging of letters and faxes relating to customer records.

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