Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice.
Knox was marketing manager for non-carbonates and new business development Great Britain and Ireland. She was responsible for the soft drink giant’s new age drink Fruitopia, Five Alive juice range and other new brands.
She reported to Coca-Cola consumer marketing director George Bradt.
Knox replaces Brian Metcalfe as managing director at Just Juice. Metcalfe is leaving to take up a position with the Danish Bacon Company.
The Just Juice business, based at Ledbury in Herefordshire, produces and sells Just Juice and De L’Ora fruit juices, the Ocean Spray cranberry drinks range, One-Cal carbonated drinks and a number of own-label fruit juices.