McCann arm secures Highland Spring work

Highland Spring natural mineral water has chosen McCann-Erickson Scotland to handle its 500,000 advertising account.

McCann won the business after a review which began in the summer and finished with a three-way pitch between both London and Scottish agencies.

The account was formerly with GGK. The decision to move was made following the GGK/Doner merger and was by mutual agreement, according to marketing director at Highland Spring Ian Hall.

McCann-Erickson Scotland has been working with the client on some trade and below-the-line advertising in the past few months. “The agency had already demonstrated it could handle a difficult brief for our brand earlier this year,” says Hall. “Its creative approach to the strategic needs of our consumer advertising brief was equally impressive.”

Highland Spring, which is the leading British brand of natural mineral water by volume (Zenith International), has previously used both TV and press for its consumer advertising.

Hall hopes that the current spend will increase to cover McCann’s multimedia creative plans.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here