Highland Spring natural mineral water has chosen McCann-Erickson Scotland to handle its 500,000 advertising account.
McCann won the business after a review which began in the summer and finished with a three-way pitch between both London and Scottish agencies.
The account was formerly with GGK. The decision to move was made following the GGK/Doner merger and was by mutual agreement, according to marketing director at Highland Spring Ian Hall.
McCann-Erickson Scotland has been working with the client on some trade and below-the-line advertising in the past few months. “The agency had already demonstrated it could handle a difficult brief for our brand earlier this year,” says Hall. “Its creative approach to the strategic needs of our consumer advertising brief was equally impressive.”
Highland Spring, which is the leading British brand of natural mineral water by volume (Zenith International), has previously used both TV and press for its consumer advertising.
Hall hopes that the current spend will increase to cover McCann’s multimedia creative plans.