No bypass plan for Panasonic

I am writing regarding the article which appeared in Marketing Week entitled “Matsushita plans own network to bypass high-street retailers” (MW October 20).

I am extremely concerned at the content of this article, stating as it does that Matsushita Electric “is believed to be planning a network of retail outlets in the UK to bypass established retailers”. There is no truth whatsoever in this statement. The facts are as follows.

Panasonic UK Ltd has the sole responsibility for distributing consumer electronic products under the “Panasonic” and “Technics” brand names within the UK market. Our overall objective is to maximise sales through all available sales routes while enhancing brand image and customer satisfaction. We currently supply over 1,200 accounts representing nearly 6,000 outlets including the major High Street multiples, independent electrical retailers, department stores, mail order and catalogue companies.

In the independent electrical retail sector, Panasonic has for many years promoted the concept of ‘PanaService’ dealers, who offer first class pre and post-sales service to the consumer. There are currently over 160 such dealers operating more than 450 outlets, almost all of which handle a number of brands in addition to Panasonic/Technics.

At the same time however, a number of these dealers have chosen to operate single-brand retailing operations and I assume that these are the “dedicated Panasonic shops” referred to in the article.

There are over 20 of these outlets already in the UK (not two as claimed in the article) trading as “Panasonic/Technics Centres” but, as acknowledged in the article, they are owned by their respective retailers with Panasonic having no direct financial interest in their operation.

Cyril Wood

Sales and marketing director

Panasonic Consumer Electronics

Bracknell

Berks

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here