Sun lotion warms up

Hawaiian Tropic, the suncare brand, will be relaunched in the new year following the return of the brand’s marketing and distribution to its owners from Warner Wellcome.

Hawaiian Tropic Europe has appointed media buyer Manning Gottlieb Media after it pitched against The Media Centre and John Ayling & Associates to handle a 1.5m above-the-line campaign next year. It will be the brand’s first advertising since 1992 and will include television, press and poster campaigns.

Creative work for Europe is handled in-house. European vice president Frank Murray is yet to decide on whether to appoint a creative agency. Under Warner Wellcome, the dormant account was with J Walter Thompson.

The brand, which is aimed at 16 to 24-year-olds, lags behind market leaders and “family brands” Ambre Solaire, with 25 per cent by value of the market, and Boots the Chemist’s Soltan brand, which has 11 per cent.

Hawaiian Tropic Europe is creating its own sales and distribution network, although 50 per cent of sunscreen sales are through Boots.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here