Artist sues Pepe and agency over copyright breach in ‘suicide’ ads

Pepe UK and its advertising agency, Leagas Delaney, are being sued by an artist who claims that they have used his work as part of a 10m pan-European advertising campaign.

Mark Pawson claims that the agency has infringed his copyright by using his work, called “Supermarket Sabotage with psycho-barcodes”, without permission.

Pawson says: “All I can say is that it is in the hands of my solicitors.”

Leagas Delaney’s chief executive Bruce Haines says: “We have offered him payment and he turned it down. It is now with the lawyers.”

The advertising campaign broke in March (MW March 24). It provoked controversy with its images of teenage suicide.

In a separate move, mobile phone company Orange says it will “vigorously defend” a writ issued by rival Vodafone.

Vodafone says that comparative TV and press ads run by Orange make false claims and infringe Vodafone’s trademark.

A spokesman for Orange says: “We took great care to ensure our claims were fair and detailed them in full to the Broadcasting Advertising Clearance Centre.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here