Persil chief quits for overseas role

Man behind the launch and closure of Persil Power marks third top departure from Lever this year

Lever Brother’s head of marketing for Persil, Surf and Comfort, Tim Hammond, has quit to become managing director of Lever Egypt.

Lever staff were told last Wednesday that he would be leaving for Egypt on Friday to take up his new role.

It is the third major departure at Lever this year. In February, Lever UK managing director Andrew Seth took early retirement (MW February 17) and in July, Lever Europe chief executive Allan Price retired (MW July 14). Seth was replaced by Aart Weijburg from Lever Germany, and Price was replaced by Birds Eye Wall’s chairman John Sharpe.

Hammond is replaced by Lever’s innovation manager for premium performance fabrics John Trafford, who has been with the company for 13 years.

Hammond, whose official title was business group manager for fabrics and fabric conditioners, was at Lever for three years. He joined from the McKinsey consultancy. In the Eighties he worked for Unilever at Mattessons.

Lever abolished the post of marketing director when Ed Jackson left for Spain in February 1994. The company set up a category mar-keting team structure which placed a greater emphasis on retailers.

Hammond was appointed to look after fabrics and Jerry Wright for home care.

He was responsible for Persil’s marketing during the most turbulent time in its history – the launch

last year, and closure earlier this year, of Persil Power. He also oversaw the introduction of New Generation Persil, last January, which has seen Lever replace much of its lost market share.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here