S. Telegraph magazine hires Tyrrel as Chancellor departs

Ex-Granada md Steve Morrison is heading ITV’s marketing group – a popular appointment, finds Paul McCann

The Sunday Telegraph has appointed Rebecca Tyrrel, deputy editor of Tatler, to edit its troubled new magazine, replacing Alexander Chancellor, who was sacked last week.

The Telegraph’s owner, Conrad Black, is known to have been unhappy with the magazine’s editorial (MW, October 20) and the Sunday paper’s slipping circulation since the magazine’s launch.

“The magazine has been turgid, worthy and esoteric,” says a senior Telegraph source. “It looks great and agencies are keen to get into it, but there’s never anything to read in it.”

Tyrell is being brought in to give the title a “stylish gloss that will make it a lighter read”, according to the source.

The decision to publish the heat-set review section was taken by Black personally because of increased newsprint costs. Sources say he regards it as his “baby”.

The Sunday Telegraph’s circulation fell 1.7 per cent between August and September following the launch of the magazine and the ending of a 18-month promotion offering the Saturday and Sunday Telegraphs for 1.

In October, sales stood still at 673,540 after 18 months of previous growth. The magazine was launched with a 1m ad campaign in London.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here