Advertising Principles to plug Spam

Spam, one of the world’s best-known brands, has appointed Advertising Principles to handle its account, and is promising to promote its heritage.

The account was formerly with Bates Dorland, which pitched against Finch Advertising and Hacker Mernock & Hemingway.

Bates had held the business for the chopped pork and ham brand for three years and attempted to take it upmarket with a series of recipe-based advertisements.

The aim of the campaign was to stress the brand’s premium quality compared with rival products such as canned corned beef and ham.

Spam is distributed in the UK by Newforge Foods and marketing manager Rob Lucas says the appointment of Advertising Principles will see the agency draw upon Spam’s “terrific history”.

The new 500,000 campaign will involve a series of TV ads breaking in the summer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here