DIGESTS

Shell petrol stations will again be hit by pickets this Saturday, as pressure groups attempt to step up a consumer boycott of the company (Cover story, page 22).

Dr Pepper, the soft drink, will become part of Coca-Cola Schweppes Beverages portfolio from the start of next year. The drink is the leading branded non-cola in the US and CCSB will develop a marketing support programme for it in the UK, which will include TV advertising through one of its roster agencies.

Robin Wilkins is managing director at the UK HQ of new ferry company SeaFrance. Wilkins was formerly commercial director at Cunard, but left in September after the company announced it was to shut its London office and relocate to Southampton. SeaFrance is scheduled to relaunch, with a UK staff of 100, in January (Agencies, page 12).

The Department of Trade & Industry has referred the 82m Daily Mail & General Trust acquisition of Aberdeen Journals to the Monopolies & Mergers Commission.

Alison Dow, former head of marketing at Debenhams, has been appointed as the Burton Group’s advertising and promotions director. Dow, who initially denied reports she was returning to the Burton Group after resigning earlier this year, takes up the new post, leaving marketing director Judy Lindsay without a job.

Direct Line Life’s head of marketing, Alison Meredith, has left to join PPP Healthcare as head of direct marketing. She is the second Direct Line marketing head to leave this month. She helped set up Direct Line Life, which launched this year. Direct Line insurance’s head of marketing, Ian Craig, recently left to join Freemans (MW November 10), triggering a structural review of its marketing department.

The Independent Television Commission has appointed Peter Rogers chief executive, replacing David Glencross, who retires in March 1996. Rogers is current deputy chief executive and finance director of the ITC.

Sainsbury’s is discounting fine fragrances by one third.

Campbell’s Frozen Foods has appointed Gregory Boyle as marketing manager for its Foodservice division. Boyle was previously group product manager for Cuisine Foodservice, a division of The Cheese Company.

Camelot, the National Lottery operator, has announced profits of 23.6m for the 24 weeks to September 16, on sales of 2.5bn. Its marketing budget will remain at one per cent of sales.

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