Spanish retailers are asking their government to take measures against the expansion of food discounters, after German retailers Tengelmann and Lidl advertised in Spanish newspapers for possible sites.
El Corte Inglés, Spain’s leading department store chain, goes on the Internet this week, offering about 200 products in a service named La Tienda en Casa (The Shop in Your Home).
Vebacom, the telecommunications arm of Veba AG, Germany’s fourth-largest company, has been authorised to develop the country’s first digital broad-band network.
Quattro, the Belgian agency, has left the CDP network after four years. Quattro’s departure follows that of Alice last year. Alice subsequently teamed up with Lowe Group.
Bates France, J Walter Thompson and Exclamation are competing for the Lego account, worth about FF30m (3.8m), in France. It is currently handled by Euro RSCG BETC and also includes Duplo and Technic.
The L’Oréal group in Spain has awarded local agency Ruiz Nicoli the account for its
Vichy cosmetics brand (right). The company will spend Ptas1.1bn (5.3m) next year on ads for Vichy and stablemates Eau Jeune, Naf-Naf and Raices y Puntas.
Proximité, the French design agency, has produced a packaging novelty for client Lee Cooper in a category – jeans – where packaging usually plays little or no role. The company’s new “three-by-one” model comes bound in an orange cardboard wrap, tied with a small length of rope. The design is intended to evoke a nomadic existence.
Libération’s 1995 losses are likely to reach at least
FF110m (14.4m), followed by a further FF55m in 1996, despite the newspaper’s efforts to scale back costs.
VSD, the troubled publishing house, has 27 prospective buyers. The interested parties include Emap, Filipacchi, Ayache, Springer and Amaury.
Daewoo has completed its acquisition of Fabryka Samochodow Osobowych (FSO), the previously state-owned Polish car company. $1.2bn (769m) will be invested, with the aim of bringing production up to 220,000 cars by 2001.