Media Research does not exactly have a swashbuckling reputation. It is the one part of advertising that is just too close to accountancy to be sexy and no one ever remembers a media researcher getting caught either with their pants down or boozed up.
So it was with surprise that the Barcelona constabulary found themselves called to a discotheque (media research nerds don’t rave, they disco) during last week’s Media Research Group conference.
The bouncers had to peel a bloodied local from the clutches of a tanked-up sales and marketing services director, representing a large UK media owner. The unfortunate Spaniard’s crime was apparently looking longingly at the said director’s wife. It seems to be the only thing the drink-addled delegates remember of the conference.