I was surprised at the comments expressed by David Stubley of Channel 4 in your telemarketing feature “Call or nothing” (MW October 27).
Automated call handling gives advertisers far more scope when buying airtime and allows the use of peak-time ITV.
We recently supported a major holiday promotion and achieved an 86 per cent conversion rate – a clear sign that callers and advertisers can benefit from automated call handling.
Group product manager
Interactive Media Services