Tandy to launch RadioShack in UK

Tandy is axing dozens of small brands and launching one of the best-known US electrical retail brands RadioShack as an own-label brand in its 341 UK stores.

The specialist electrical retailer signed a confidential deal last week with an unnamed company which already held the UK licence to manufacture RadioShack products.

Tandy UK managing director Eamon Bradley says introducing the US electrical goods name, alongside its existing own-label stereo brand, Optimus, will help strengthen its position against rival Dixons.

He says dozens of smaller brands will be discarded to make way for RadioShack and Optimus. However, he adds that Tandy will still sell quality brands such as Aiwa and Nokia. The company expects sales to increase by 25 per cent.

Tandy may use advertising from Tandy RadioShack in the US, including the campaign with its “You’ve Got Questions! We’ve got Answers!” line.

The RadioShack and Optimus products will start to appear in Tandy stores in the new year and will take between 12 and 15 months to be introduced to all its outlets.

Bradley, who took over as managing director in July, says that more high street electrical retailers will realise the benefits of moving into own-label.

Intertan, Tandy’s parent, is one of the largest consumer electronics retailers in the US and has about 1,800 retail stores in the US, Canada and Australia. Sales for the year to June 1995 amounted to more than 300m.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here