Warner Bros Consumer Products (UK) would like to point out that it had no involvement in the article “Team Saatchi picks up Card Call’s UK launch” (MW October 27) and that any views printed about the card’s planned use do not necessarily reflect the opinions of staff at Warner Bros.
Ray Rohrbach
Promotions manager
Warner Bros, Consumer Products (UK)
London W1
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.