Month: November 1995

DIRECT LINE OF INVESTIGATION

Marketing Week

Value for money and quality of account handling are the most important criteria for clients when assessing direct marketing agencies. These are the findings in new, exclusive research into client awareness and attitudes towards direct marketing agencies from Marketing Week and the Direct Marketing Association (DMA). Our investigation into a range of client concerns – […]

Buyout spurs first Golden Wonder exit

Marketing Week

Golden Wonder’s commercial director Neil Stansfield has become the first casualty of last month’s management buyout (MW October 27). His role was equivalent to deputy managing director but he was not part of the management buyout team headed by Clive Sharpe, the former chief executive of Homepride Foods. Before becoming commercial director, Stansfield was sales […]

Artist sues Pepe and agency over copyright breach in ‘suicide’ ads

Marketing Week

Pepe UK and its advertising agency, Leagas Delaney, are being sued by an artist who claims that they have used his work as part of a 10m pan-European advertising campaign. Mark Pawson claims that the agency has infringed his copyright by using his work, called “Supermarket Sabotage with psycho-barcodes”, without permission. Pawson says: “All I […]

Littlewoods to pool 16m business into one agency

Marketing Week

Littlewoods Pools is centralising its entire 16m advertising account into one agency and is holding a three-way pitch for the business. Lowe Howard-Spink, Bates Dorland and D’Arcy Masius Benton & Bowles are understood to be vying for the work. A spokesman for the company says that the pitch is for combined Littlewoods Pools, Spot the […]

Walksort puts record straight

Marketing Week

Your article on the introduction of Walksort (Royal Mail sorts out the postie’s walk, MW October 16) contains an inaccuracy. The discount for Walksort is 40 per cent. This is not in addition to the existing Mailsort discounts but simply from the standard postage rates applicable. Nick Smith Trial co-ordinator Walksort Royal Mail London EC1

Morgan’s Spiced goes nationwide

Marketing Week

Seagram is launching its Morgan’s Spiced rum brand nationally with a 4m marketing budget to take on Westbay Distributor’s new Bacardi Spice brand. Morgan’s Spiced has been on test in Scotland and Tyne Tees for four years. It is a golden rum, flavoured with spices, and is 35 per cent proof by volume. Seagram has […]

Unilever moots merger of Elida Gibbs and Lever Bros

Marketing Week

Unilever is understood to be planning to merge its Elida Gibbs and Lever Brother’s operations after Elida Gibbs relocates its headquarters to Lever House in Kingston, Surrey. The lease on Elida Gibbs’ current head office at Portman Square, London runs out at the end of this year and the toiletries and cosmetics operation will relocate […]

Bare-faced cheek of a naked butt

Marketing Week

The recent survey on nudity in advertising showed once again the impossibility of the satirist’s task. In his novel The Tin Men, Michael Frayn describes how, at the William Morris Institute of Automation Research, computers are programmed to carry out menial tasks such as writing newspapers and saying prayers. Research is a necessary part of […]

Studying form of the sections

Marketing Week

What an intriguing letter from Guy Sellers of Total Media (MW, October 27) commenting on the recent newspaper sections readership research from Leo Burnett and CIA. Three points need to be made in response. Firstly, is this the same Total Media which declared on this self-same letters page, as recently as June, that “we should […]

The Lowe point for Mr Sorrell

Marketing Week

I read the Diary article about how Martin Sorrell was mistaken for Frank Lowe with fascination (MW November 3). I find this baffling, not least because the two men bear absolutely no resemblance to each other, but because Frank Lowe appears to be Chris Tarrant’s long-lost twin, and Martin Sorrell could moonlight on Countdown as […]

Putting an end to phoney claim

Marketing Week

I was interested to read your piece on the launch of Card Call UK’s Anyphone product (MW October 27), although I feel it may add to the confusion over what these cards are and how they can be used. Anyphone cards are sold to consumers through retailers and are not solely promotional items, although Card […]

AMV tipped for BT business brief

Marketing Week

BT is promoting itself to business customers as better value for money than its rivals in a new campaign which is due to break next February. BT is expected to appoint Abbott Mead Vickers.BBDO to run the campaign which is thought to be worth between 3m and 7m. However, the appointment will have to be […]