‘Biased’ review of Silk Cut mag

As your article on customer magazines (MW November 17) pointed out, research is imperative to measure the impact of a publication against its objectives. A pity then that your own research led you to quote a dismissive comment (unattributed) on our Silk Cut magazine, labelling it “irrelevant and ineffective”.

From my own humble research efforts, I am given to understand that the “heavy criticism” in question originated – not from the magazine’s target audience – but from spokespersons representing one or more of my competitors. This is hardly in the best traditions of rigorous research methodology, although I empathise with the temptation to produce provocative copy.

As for findings from independent research, I can confirm, on behalf of my client, that we are delighted with the magazine’s reception from the truly important people – its readers.

William Seighart


Forward Publishing

London W1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here