‘Nothing here will cause queues outside showrooms this weekend. It will not bring instant change’ – Ian Coomber, executive director sales and marketing Vauxhall Motors (right).

‘I think Clarke is trying to bring a little more confidence in spending, but I don’t think it’s going to send consumers stampeding out to the retail world. It certainly is not going to overcome some of the problems in the high street’ – Trevor Bell, marketing director of retail chain Facia.

‘It’s a step in the right direction, if that is the direction he is proposing to sustain. It is a reasonable Budget, stimulating demand and is a clever balancing act. If it heralds a more demand-led policy, retailers shouldn’t be churlish about it’ – David Coles, marketing director of Somerfield.

‘Advertising spend is dictated by the feeling of long-term confidence in the economy. Advertisers look to see if the economy is likely to move, if it’s not, they won’t take any risks. I don’t think the Budget has done anything to lift that’ – Jim Marshall, managing director, The Media Centre.

‘We are delighted that the Chancellor has been able to help the Pools in this way. Clearly this tax reduction will enable us to enhance our 1m prizes and market our products more effectively’ – Littlewoods Pools reacting to news of the five per cent cut in betting duty tax.

‘By increasing the price by 4.4 per cent in real terms, approximately 2,500 lives will be saved in the long run as a result of the expected fall in consumption’ – A euphoric Pamela Furness, chief executive Action on Smoking and Health…

…But Clive Turner of the Tobacco Manufacturers Association had a different interpretation. ‘It is an early Christmas present for the smugglers, and will encourage them to move across from hand-rolling tobacco into large-scale cigarette smuggling.’

‘The marketing services sector will have to keep its fingers crossed and bite its nails after this Budget. There is nothing to encourage industry at all’ – Bob Willott (above), partner at Willott Kingston Smith.

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