Channel 5 will take 99m in advertising revenue in its first year and, of all the ITV companies, will hit Carlton and Granada hardest, according to a Goldman Sachs report published this week. The report predicts Channel 5 will take 4.5 per cent of all TV viewing by 2002.

Lord Stevens, chairman of United News & Media, will be supported by shareholders if he holds out for a higher price for Express Newspapers than the 300m being offered by former Sunday Times editor Andrew Neil, say City analysts.

The Government has delayed publication of the Broadcasting Bill, due today (Wednesday), until 1996. The Department of Trade & Industry is battling with the department of National Heritage for control of broadcasting.

BskyB has signed a 125m deal with the Football League for the television rights to the Endsleigh League and the Coca-Cola Cup…

…Tulip, the computer company, is understood to have been signed up by BSkyB in a TV sponsorship deal on Sky News.

Liz Kelsey has resigned as editor of SHE magazine for health reasons. A replacement is being sought.

The National Magazine Company has appointed Susy Smith, associate editor of House Beautiful, as editor of Country Living.

MediaTel, the media information database, launches a media and advertising Internet site on December 1. It will offer faster and more interactive provision of information through direct access to MediaTel’s database and links to other media and advertising information sites.

Ellesse International is sponsoring MTV’s coverage of the European Snowboard Champion-ship, MTV Snowball (right). The deal, negotiated by McCann-Erickson Manchester, involves on-air sponsorship, advertising and a retail promotion.

Live TV, the national cable TV station, has appointed Metro Radio Group senior account executive Ken Beck as regional sales executive.

Manning Gottlieb Media is pitching for the 3m Tropicana fruit juice media buying account.

CIA Medianetwork has resigned the 500,000 Nicorette account following the merger of its subsidiary Communications Counsel, which handles media for a rival product Nicotinell.

Commercial radio stations are predicting a bumper Christmas with some stations claiming they will start December with advance bookings up by 25 to 60 per cent.

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