DIGESTS

UK Gold and UK Living programming director Steve Ireland has been tipped for a role within Granada’s satellite and cable channel, Granada Gold, planned for 1996.

Elida Gibbs is changing its name to Elida Fabergé in January to attract more younger consumers to its brands. Helmut Ganser, chairman of Elida Gibbs, has denied that parent company Unilever plans an administrative merger of his division with detergents subsidiary Lever Brothers (MW November 17).

Nestlé is about to clinch an agreement to become a trading partner with Thorpe Park, the South-east theme park. It is also negotiating with London Zoo and Alton Towers, and has been holding talks with Legoland and Vardon Attractions. Nestlé is also understood to be launching a dark chocolate version of Kit Kat.

Nintendo’s Ultra-64 system – rival to the Sony PlayStation – will not be available in Japan for Christmas as expected. However, its UK launch in April 1996 remains unaffected, the company claims.

Thomson Holidays is injecting millions of pounds into its direct sales arm Portland Holidays, and looking to recruit a marketing manager to develop a new strategy and corporate identity.

Club 18-30 is looking for a marketing team, following this week’s announcement of a buyout by newly formed Flying Colours Leisure Group. Former marketing manager for the brand, Becky Impey, will become product director for its Priority Holidays brand. Md of Club 18-30 will be Stuart Hayward and md of sister company Sunset Holidays, Hugh Morgan.

National Tyre Services has appointed Adrian Dunleavy to the newly created post of marketing director. Dunleavy was formerly international marketing manager at Shell International Trading & Shipping Company.

Premier, London’s Christian radio station, is facing a clear- out of staff as it seeks to cut costs. The station’s chief executive Peter Meadows and programming director Mark Seaman are known to have left the company along with one other director. The station is owned by a charitable trust, which includes Sir Cliff Richard as a patron. The trustees were meeting the station’s management as Marketing Week went to press, deciding upon further redundancies.The station, which launched in June, had 240,000 listeners in its first Rajar.

Marketing Week is backing ExSpo ’96, a new event focusing on sponsorship run by Single Market Events. It will take place on May 21 to 22 at the Royal Lancaster Hotel, London. Contact Allan Morgenthau on 0171 723 1200.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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