Let Yellow Pages do the talking

Your section on directory publishing was a vehicle for overt lobbying by the vested interest (MW November 24). We cannot let this pass without correcting some of the many inaccuracies. Yellow Pages’ 30 years of success does not “stem largely from its ownership by BT”. We operate at arm’s length from BT and have no privileged data access, telecoms facilities or tariffs.

The term “Yellow Pages” is a registered trade mark in most developed countries, except the US. It is not a generic in the UK as we take steps to maintain our registrations. Yellow Pages was never franchised. Classified directory publishing has never been a protected monopoly.

The international comparisons are misleading. In terms of classified directories, the UK is more developed than most European countries.

Geoff Hurst

Group product manager

Yellow Pages

Reading

Yellow Pages was asked to give full and fair comment. It chose to confine itself rigidly to a press statement – Editor.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here