The Chelsea Partnership to handle 3m Marc O’Polo expansion drive

Marc O’Polo, the Swedish fashion company, is appointing The Chelsea Partnership to handle a 3m ad vertising campaign heralding its expansion through the UK and Europe.

The upmarket brand, which is carried through several London stores including Selfridges, generates ten per cent of its sales in the UK.

The company plans to expand its range of fashion items, including clothing, make-up and shoes, to other retail outlets through a campaign breaking next July.

Marc O’Polo has 67 branded in-store outlets in department and speciality stores throughout the UK and Europe. Its core market is women aged 25 to 35.

The Chelsea Partnership secured the business after a three-way pitch against incumbent Hall and Cederquist/ Young & Rubicam Stockholm.

The Chelsea Partnership’s chief executive officer Maryann Barone says Marc O’Polo wants to expand its image in the UK as well as across continental Europe.

Next autumn’s campaign will build on the Marc O’Polo brand and make it more “relevant” to consumers, as well as keeping it stylish, she adds.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here