The Chelsea Partnership to handle 3m Marc O’Polo expansion drive

Marc O’Polo, the Swedish fashion company, is appointing The Chelsea Partnership to handle a 3m ad vertising campaign heralding its expansion through the UK and Europe.

The upmarket brand, which is carried through several London stores including Selfridges, generates ten per cent of its sales in the UK.

The company plans to expand its range of fashion items, including clothing, make-up and shoes, to other retail outlets through a campaign breaking next July.

Marc O’Polo has 67 branded in-store outlets in department and speciality stores throughout the UK and Europe. Its core market is women aged 25 to 35.

The Chelsea Partnership secured the business after a three-way pitch against incumbent Hall and Cederquist/ Young & Rubicam Stockholm.

The Chelsea Partnership’s chief executive officer Maryann Barone says Marc O’Polo wants to expand its image in the UK as well as across continental Europe.

Next autumn’s campaign will build on the Marc O’Polo brand and make it more “relevant” to consumers, as well as keeping it stylish, she adds.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here