Marc O’Polo, the Swedish fashion company, is appointing The Chelsea Partnership to handle a 3m ad vertising campaign heralding its expansion through the UK and Europe.
The upmarket brand, which is carried through several London stores including Selfridges, generates ten per cent of its sales in the UK.
The company plans to expand its range of fashion items, including clothing, make-up and shoes, to other retail outlets through a campaign breaking next July.
Marc O’Polo has 67 branded in-store outlets in department and speciality stores throughout the UK and Europe. Its core market is women aged 25 to 35.
The Chelsea Partnership secured the business after a three-way pitch against incumbent Hall and Cederquist/ Young & Rubicam Stockholm.
The Chelsea Partnership’s chief executive officer Maryann Barone says Marc O’Polo wants to expand its image in the UK as well as across continental Europe.
Next autumn’s campaign will build on the Marc O’Polo brand and make it more “relevant” to consumers, as well as keeping it stylish, she adds.