Absurdity of the wooden spoon award

I have always believed that in our business perception lags reality but never to the extent indicated by your survey, “Why value for money conquers all” (MW December 1)

For Young & Rubicam to receive the wooden spoon prize this year is both absurd and incomprehensible.

It’s been our best year for many years from a creative, financial and new business perspective. We’ve won seven competitive pitches – most of them reported in your magazine – produced outstanding and often talked about creative work for clients such as Pirelli, Ford Galaxy, Eurostar, Hush Puppies, and have won two of the four of this year’s Campaign Poster effectiveness awards.

John Hooper is right to say that “general perceptions are for nothing if the agency is performing outstandingly”. The management team here certainly is emphasising this point, and has been for the past 18 months.

No one said it would be easy. But now I realise just how hard it is to close that gap between perception and reality. This letter may help.

Toby Hoare

Managing director

Young & Rubicam

London

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here