Alamo hunts Euro marketing chief

Alamo Rent a Car is setting up a European HQ and looking for someone to head its sales and marketing as it expands across the continent.

It is now firmly established in the UK and Germany, with 27 outlets in each country. According to vice-president sales and marketing Mike Batt, based at the company’s US head office in Fort Lauderdale, the company is to expand across Europe into countries such as Spain and France.

The European HQ, which will operate from the UK, is also recruiting a head of marketing to oversee advertising and promotions. Alamo appointed M&C Saatchi to its pan-European ad account in October.

Ron Denaro, who has been responsible for the European marketing role until now, will return to the US. Alamo has had a hard time financially in the US over the past year. But, according to Batt, it is encouraged by results in Europe and has identified “great potential”.

Holiday Autos is appointing Europcar Interrent’s former sales and marketing director, Brian Farrugia, as commercial director. Farrugia will work with sales and marketing director Tony Seaman.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here